Fig. 01 · Glossary
Cohort Retention
Also known as Retention Cohort, Cohort Analysis
Definition
Cohort retention tracks customer, logo, revenue, or product usage retention for a defined group over time. It is more diagnostic than blended churn because it shows whether specific customer segments, acquisition channels, products, or implementation periods are creating durable accounts.
Blended retention can hide a weakening product-market fit problem for several quarters. Cohorts show whether newer customers are retaining better or worse than older ones, and whether expansion is coming from broad adoption or a few large accounts.
In diligence, cohort quality is where the revenue story either gets stronger or starts to unwind.
Human Renaissance glossary · operator-grade definitions · Research methodology
