Contact Us
Glossary

The language of tech middle-market turnaround.

Operator-grade definitions, calibrated to the market we work in. Each entry routes to the framework, methodology, or topic hub where the concept gets applied.

Request a Turnaround Assessment
1ABCDEFGIKLMNOPQRSTV

1

A

B

C

CAC Payback

The number of months a SaaS firm needs to recover the fully-loaded sales-and-marketing cost of acquiring a customer. The leading indicator of capital efficiency.

Read definition →
Cap Table

The ownership record showing equity, options, warrants, SAFEs, notes, and other claims on a company.

Read definition →
Cash Runway

The number of months a company can operate before cash runs out at the current burn rate.

Read definition →
Change Failure Rate

The percentage of deployments or production changes that cause incidents, rollbacks, hotfixes, or customer-impacting failures.

Read definition →
Churn Rate

The rate at which customers or recurring revenue leave over a defined period.

Read definition →
Cohort Retention

Retention measured by customer groups that started in the same period. Cohorts reveal whether growth is durable or masked by new-logo acquisition.

Read definition →
Commercial Due Diligence

Diligence that evaluates market demand, revenue quality, customer retention, pricing, pipeline, competition, and go-to-market repeatability.

Read definition →
Contract Value

The dollar value of a customer agreement, usually measured as ACV, TCV, or ARR depending on contract term and revenue model.

Read definition →
Covenant Breach

A failure to meet a financial or operational requirement in a credit agreement.

Read definition →
Customer Concentration

Revenue dependency on a small number of customers. Concentration can compress valuation when losing one account would materially impair EBITDA or growth.

Read definition →
Customer Health Score

A composite signal used to estimate renewal, expansion, adoption, and churn risk by customer.

Read definition →
Customer Success

The operating function responsible for customer outcomes, adoption, retention, expansion, and renewal health.

Read definition →

D

E

F

G

I

K

L

M

N

O

P

Q

R

S

T

V

Ready to move?

Operator-led diagnostic in 14 days. No retainer until we agree on the work.

Request a Turnaround Assessment