Fig. 01 · Glossary
Product-Market Fit
Also known as PMF
Definition
Product-market fit means a product solves a high-value problem for a defined customer segment well enough to produce repeatable acquisition, usage, retention, expansion, and willingness to pay.
Product-market fit is not a founder feeling or a single large customer. It should show up in win rate, sales cycle, activation, retention, expansion, support burden, and gross margin.
When growth stalls, PMF has to be re-tested by segment rather than assumed globally.
Human Renaissance glossary · operator-grade definitions · Research methodology
