
Topic · Commercial Performance
Unit economics.
CAC payback, NRR, gross margin by segment, cohort analysis, paid-on-bookings vs. paid-on-cash.
Plate /82 — the balance
01 · The shelf
Newest on top.
Lead brief
How to Price a Generative AI Build: Why One Number Wrecks Your Margin
Quoting one fixed number for a generative AI build means absorbing the client's data…
3 Pricing layers to separate
- On file
- 94 field notes
- Pillar
- Commercial Performance
- VAL
- Valuations
When AI Makes Your Consultants Faster, Who Keeps…
Why Your Blended 42% Consulting Margin Is Hiding…
Realization Rate: The IT Services Number That Survives…
The Same Utilization Number Is a Trophy for…
PLG vs. Hybrid Gross Margin: Where the Self-Serve…
The Concentration Cliff: What Your Top-10 Accounts Are…

Start here
Carrying this constraint?
A 14-day diagnostic. No retainer until we agree on the work.