Fig. 01 · Glossary
Go-to-Market
Also known as GTM, Go-to-Market Motion
Definition
Go-to-market is the operating model that connects target customer selection, positioning, pricing, demand generation, sales motion, channel strategy, onboarding, customer success, and expansion. GTM quality determines whether growth is repeatable or dependent on heroics.
GTM is not the sales team’s problem alone. Pricing, product, delivery, finance, and customer success all decide whether the motion scales.
In performance improvement, GTM diagnosis starts with where deals enter, stall, discount, churn, or expand.
Human Renaissance glossary · operator-grade definitions · Research methodology
