Fig. 01 · Glossary
Run-Rate Revenue
Also known as Revenue Run Rate, ARR Run Rate
Definition
Run-rate revenue annualizes recent revenue to estimate current scale. It can be useful for fast-growing companies, but it becomes misleading when seasonality, one-time projects, churn, onboarding delays, or non-recurring revenue are included without adjustment.
Run-rate revenue is a story, not a fact. Buyers will ask what part is contracted, recurring, retained, delivered, recognized, and collectible.
The useful version of run rate separates durable recurring revenue from temporary acceleration and makes the assumptions explicit.
Human Renaissance glossary · operator-grade definitions · Research methodology
