Revenue quality
Buyers pay for revenue they can understand, defend, and carry forward.
- ARR/MRR rules Document definitions, exclusions, expansion treatment, contraction treatment, and reconciliation to financial statements.
- Retention NRR, GRR, logo churn, cohort retention, renewal calendar, and top-account exposure.
- Sales motion Pipeline coverage, win rate, sales cycle, CAC payback, channel concentration, and forecast accuracy.
- Contract hygiene Assignment clauses, pricing terms, cancellation rights, service levels, and customer-specific obligations.